Neither more nor less

Last night at Ray's his new cappuccino was priced very competitively ( look out Starbucks and McDonald's) at $1 per cup . This afternoon the price had risen to $1.50 . This evening , Christmas Eve , yet another story .

One of Ray's volunteer staff found a cobweb covered sign in the basement that was painted sometime in the past with a price of $2 for a cup of cappuccino or espresso . Since the sign was already painted some among his half dozen or so staff of volunteer experts asked the question "since its already painted why not just raise the price again ?" Not much concern was given by Ray's experts to what the market response would be to such a 100% price increase in just 24 hours . His new products were announced all over the Internet at the incredible unbeatable $1 price this morning and now such a change . But that wasn't the only issue . If the sign was to be used and the price increased to $2 where would Ray place the hand painted sign ?Where could space be found to place this rather large hand painted sign ?

While the experts pondered this question searching for space inside and out , Ray was continuing to experiment with his materials and equipment endeavoring to create just the right coffee products . Experiment after experiment produced cup after cup that had to be tasted . And so they were , tasted by official taster Charlie (how will he be able to sleep tonight? ) .

We left Ray's early Christmas morning and most of the important decisions concerning his new coffee products had not been made by Ray and his experts .As we left he did point to his favorite Christmas decoration , a Styrofoam star, and wished all a Merry Christmas .