Neither more nor less

Today as in the political world the Obama brand is popular fare at Ray's Candy Store . Obama branded product is coming out of the fryer , extruding from the ice cream freezer , coming off the shelf and off the hook like no product before with the most recent offering in the Obama product line , the George Foreman grilled Obama cheeseburger , being a stunning first day success .

Today at Ray's you can purchase inexpensive , depression priced Obama cones , Obama fries , Obama coffee , Obama socks and of course the most recent addition to the line , the delicious 2 dollar Obama cheeseburger .

Customers come by , see the Obama branded items and swooning , cooing and giggling eagerly gush "I want an Obama ______ ." It all works for Ray . He is making more money ; not enough additional profit is produced to save his candy store but more money passes over the counter than before Obama , thanks to the Obama brand .

13 December 2008 : P.S. The price of the Obama cheeseburger has been raised to $2.50 . Marketing the Obama cheeseburger at the $2.00 price point produced so little profit that it was not worth including it in Ray's Obama branded product line .